Post by account_disabled on Dec 9, 2023 22:08:14 GMT -7
Buyer Persona Buyer Persona Analysis Can you imagine an airline that is looking for high-end customers, but at the same time lowers the quality of services to reduce costs? Or conversely, an airline that seeks price-sensitive customers, but raises its fares to provide more added value? Either of these two examples exemplify an airline that has not done a good buyer persona analysis, since its offer is not aligned with the type of customer it wants to attract. In marketing, this happens when brands do not define their “ buyer.
Persona ” correctly: the entire strategy fails miserably. A good analysis of the buyer persona can make the difference between an effective sales strategy and a failed one. One of the big mistakes in digital marketing lies in believing that your message can Digital Marketing Service or should impact everyone, when in reality effectiveness rests on how well you know your target customer so that the entire strategy focuses on them. What is the purpose of analyzing and understanding the Buyer Persona? The analysis of the buyer persona allows us.
To understand who we are talking to and what are the best techniques to attract them. In the midst of the bombardment of information in which we move in digital, it is important to know how to captivate prospects, how to make them notice you and not your competition. What should you know about those prospects? Everything you can !, who they are, how old they are, what they talk about, what worries them, what they like, what they are afraid of, where they consult information, etc. These answers can be obtained through analytics tools.
Persona ” correctly: the entire strategy fails miserably. A good analysis of the buyer persona can make the difference between an effective sales strategy and a failed one. One of the big mistakes in digital marketing lies in believing that your message can Digital Marketing Service or should impact everyone, when in reality effectiveness rests on how well you know your target customer so that the entire strategy focuses on them. What is the purpose of analyzing and understanding the Buyer Persona? The analysis of the buyer persona allows us.
To understand who we are talking to and what are the best techniques to attract them. In the midst of the bombardment of information in which we move in digital, it is important to know how to captivate prospects, how to make them notice you and not your competition. What should you know about those prospects? Everything you can !, who they are, how old they are, what they talk about, what worries them, what they like, what they are afraid of, where they consult information, etc. These answers can be obtained through analytics tools.