Post by account_disabled on Oct 12, 2023 1:45:00 GMT -7
Playing up a brand’s humanity and shining a light behind the scenes is all the more important at a time where people have been distanced by worldly events, and business has gone more digital. In their article on Working Towards More Inclusive Benefits, Netflix puts specificity and substance behind its policies and initiatives designed to foster inclusiveness within the company.The article acknowledges mistakes, reflects on challenges, and shares learnings in a way that solidifies their commitment to DEI as genuine and authentic.Screenshot of Netflix Articles for Pages postZoom Offers Helpful Product TipsFalling into the same “how-to” category as the University of Phoenix’s article, this one is even more directly product-centered: Video Meeting Etiquette: 7 Tips to Ensure a Great Attendee Experience. Of course, Zoom has an advantage in that its software is almost ubiquitously adopted in the business world. But anytime you can offer practical advice for relatable scenarios or illustrate a common business use case, your product-oriented content will be more likely to get noticed and resonate with LinkedIn’s professional community.
In LinkedIn’s joint research with Edelman, Phone Number List of decision-makers said they consume thought leadership to gain insight into future trends poised to impact their organization. In their post on How Cloudflare is reengineering its offices for a post-Covid world, the web performance and security company offers visionary forward-thinking insight around a topic that weighs heavily on many of the business leaders in their audience. The article includes specific ideas and dynamics, going so far as to graphically illustrate them.Screenshot of Cloudflare Articles for Pages postNot every piece of content needs to be brand new. Cloudflare originally published this piece at Quartz but repurposed it on LinkedIn for extra mileage and engagement.Emeritus Elevates Internal ExpertiseIn their LinkedIn Article exploring HR Insights Into EdTech 2021 - An Expert Viewpoint, higher education provider Emeritus tapped its Director and Global Head of Human Resources, Ganesh S, for the byline. This is a smart choice because two-thirds of decision-makers say they prefer thought leadership content that prominently features the point-of-view of an identifiable author.
Screenshot of Emeritus Articles for Pages postAll of the insights are made more credible because they are attached to a real professional whose experiences and accolades can be viewed with a simple click over to the LinkedIn profile. This isn’t a “brand” speaking; it’s a person, and their own expertise reflects onto the brand. Not only does this make the content hit harder, but also strengthens the recruitment pitch at the end.
“Specifically, at Emeritus, we’re always on the lookout for product managers, marketing people, those who love design and content, and people who sell very well,” Ganesh writes. “But generally, I’d say that if you can make the lives of our learners better, we’re interested in a conversation.”
Reading these words from an actual person who leads at the company makes them all the more likely to break through and strike a chord.
Take Thought Leadership to the Next Level on LinkedInThought leadership can take many forms, from industry insight to purpose-driven vision to transparent introspection and beyond. With Articles for Pages, you have the flexibility to pursue whichever version(s) fit your brand best while meeting a crucial need for your audience.
For more examples, tips, and best practices, check out our resource center: LinkedIn Publishing for Pages.
In LinkedIn’s joint research with Edelman, Phone Number List of decision-makers said they consume thought leadership to gain insight into future trends poised to impact their organization. In their post on How Cloudflare is reengineering its offices for a post-Covid world, the web performance and security company offers visionary forward-thinking insight around a topic that weighs heavily on many of the business leaders in their audience. The article includes specific ideas and dynamics, going so far as to graphically illustrate them.Screenshot of Cloudflare Articles for Pages postNot every piece of content needs to be brand new. Cloudflare originally published this piece at Quartz but repurposed it on LinkedIn for extra mileage and engagement.Emeritus Elevates Internal ExpertiseIn their LinkedIn Article exploring HR Insights Into EdTech 2021 - An Expert Viewpoint, higher education provider Emeritus tapped its Director and Global Head of Human Resources, Ganesh S, for the byline. This is a smart choice because two-thirds of decision-makers say they prefer thought leadership content that prominently features the point-of-view of an identifiable author.
Screenshot of Emeritus Articles for Pages postAll of the insights are made more credible because they are attached to a real professional whose experiences and accolades can be viewed with a simple click over to the LinkedIn profile. This isn’t a “brand” speaking; it’s a person, and their own expertise reflects onto the brand. Not only does this make the content hit harder, but also strengthens the recruitment pitch at the end.
“Specifically, at Emeritus, we’re always on the lookout for product managers, marketing people, those who love design and content, and people who sell very well,” Ganesh writes. “But generally, I’d say that if you can make the lives of our learners better, we’re interested in a conversation.”
Reading these words from an actual person who leads at the company makes them all the more likely to break through and strike a chord.
Take Thought Leadership to the Next Level on LinkedInThought leadership can take many forms, from industry insight to purpose-driven vision to transparent introspection and beyond. With Articles for Pages, you have the flexibility to pursue whichever version(s) fit your brand best while meeting a crucial need for your audience.
For more examples, tips, and best practices, check out our resource center: LinkedIn Publishing for Pages.