Post by account_disabled on Feb 19, 2024 2:24:16 GMT -7
Changes in business hours, closures, and event cancellations due to the new coronavirus infection are increasing. In order to deliver those notifications to users faster, it was announced that Google will provide a feature that will allow alerts regarding COVID-19 to be displayed in search results . For example, it will be possible to display special notifications such as the following. Notice regarding shelter-in-place order Notices regarding closures (e.g. school or public transport closures) Quarantine guidelines travel restrictions Notice Regarding New Drive-Thru Testing Site Notice regarding change in event holding method (from offline to online) and cancellation.
Notice regarding changes in business hours and shopping restrictions telephone number list Infection spread statistics and maps Notice regarding COVID-19 related testing facilities In order to display announcements like the ones above in search results, you need to implement markup for the structured data of " SpecialAnnouncement ". Below is an example of school closure announcement markup prepared by Google. JSON markup example for structured data for SpecialAnnouncement In order to display the announcement in the search results, you need to mark up the SpecialAnnouncement structured data according to Google Help on an unblocked page that Googlebot can crawl, and include all the required fields. Additionally, it must comply with the General Guidelines for Structured Data and Guidelines for Webmasters.
After implementing structured data markup, verify that there are no errors or reports using the structured data testing tool . *An error will still be displayed because the structured data testing tool does not recognize the "announcementLocation" property, but you can ignore this error until the tool is updated. This feature is currently in beta and is not yet displayed in search results, but will be displayed soon. As you prepare your markup as necessary, I think it's a good idea to check if there are any changes to the description in Google's help just to be sure. Additionally, you can now add " COVID-19 latest information " posts from Google My Business posts . “COVID-19 Latest Information” menu added to Google My Business post menu For example, you can share that your business hours have changed or that you are working remotely and are not in the office. Detailed information can be found on My Business Help .
Notice regarding changes in business hours and shopping restrictions telephone number list Infection spread statistics and maps Notice regarding COVID-19 related testing facilities In order to display announcements like the ones above in search results, you need to implement markup for the structured data of " SpecialAnnouncement ". Below is an example of school closure announcement markup prepared by Google. JSON markup example for structured data for SpecialAnnouncement In order to display the announcement in the search results, you need to mark up the SpecialAnnouncement structured data according to Google Help on an unblocked page that Googlebot can crawl, and include all the required fields. Additionally, it must comply with the General Guidelines for Structured Data and Guidelines for Webmasters.
After implementing structured data markup, verify that there are no errors or reports using the structured data testing tool . *An error will still be displayed because the structured data testing tool does not recognize the "announcementLocation" property, but you can ignore this error until the tool is updated. This feature is currently in beta and is not yet displayed in search results, but will be displayed soon. As you prepare your markup as necessary, I think it's a good idea to check if there are any changes to the description in Google's help just to be sure. Additionally, you can now add " COVID-19 latest information " posts from Google My Business posts . “COVID-19 Latest Information” menu added to Google My Business post menu For example, you can share that your business hours have changed or that you are working remotely and are not in the office. Detailed information can be found on My Business Help .