Post by account_disabled on Jan 27, 2024 1:27:39 GMT -7
Identify successful pages and optimize by expanding on top-performing keywords. Work with Google’s algorithms, don’t fight them. Set traffic goals. Identify high-traffic keywords and fill content gaps with new pages or posts. Increase relevant SEO traffic, revenue, and conversions. Prioritize growth over chasing highly competitive keywords for vanity ranking positions. Ranking KPIs are impractical and limiting. Get those conversions in, whichever way is easiest. The path to success in business (outside of SEO, even outside of marketing) is the path of least resistance.
Dig deeper: How to determine the SEO DB to Data metrics that matter is a diverse field. Content production, CMS tweaks, analytics setups, reporting, coding – it’s all there. As such, particularly with your junior staff members, don’t pigeonhole them. Create a diverse portfolio of advancement options. Maybe some of these bright young minds have the gift of the gab and will advance toward a digital PR or networking specialization. Some may love to write. Some members of your team may develop a highly technical aptitude and may evolve beyond the basics of data, such as Microsoft Excel.
These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience. You never know when you might need your custom Python-based crawlers for specific use cases (information retrieval isn’t dead yet). You never know when you might need a structured interior data warehouse to store that data. Data is your lifeblood. This doesn’t mean you can just let people do whatever they like. The core competencies of SEO must be covered. However, if a staff member demonstrates a strong passion for knowledge, which may bolster the efficiency of your department, look to encourage that thirst for learning. You can also leverage your team’s expertise to benefit other departments.