Post by account_disabled on Jan 10, 2024 3:30:05 GMT -7
It doesn't make sense to compare the open rate of a newsletter with 5 subscribers to a newsletter with 50,000 subscribers. Likewise, it is impossible to compare a newsletter that publishes game-related content with a newsletter that publishes real estate content. Open rate and click rate cannot be answered like this. Open rate and click rate cannot be answered like this. So how should we view alternative data?
First of all, I fully empathize with the feelings of practitioners who want to find answers. If you are doing email marketing and only see a percentage of the open rate, you cannot tell whether this is good or bad. 'I , is it going well?' Even whe Whatsapp Number List n my colleagues ask me, it's difficult to answer. We also thought a lot about this when we first sent out the newsletter. I will tell you some of the data that Datarian is referring to, so I hope you can check the data as a reference. 1. Refer to the email report First of all, the easiest and simplest way is to refer to the Stevie Email Marketing Report .
When we first sent out newsletters and checked open rates and click-through rates, we often referred to the indicators included in the Stevie Report as benchmark indicators. You may want to refer to the email performance indicators in Section 3 of the report. We discussed a lot with the Stevie team when creating this section in the Stevie 2023 Email Marketing Report. I had a lot of concerns about how to calculate the open rate and click-through rate, how to show the graph, and whether there would be any problems if I just explained it this way.
First of all, I fully empathize with the feelings of practitioners who want to find answers. If you are doing email marketing and only see a percentage of the open rate, you cannot tell whether this is good or bad. 'I , is it going well?' Even whe Whatsapp Number List n my colleagues ask me, it's difficult to answer. We also thought a lot about this when we first sent out the newsletter. I will tell you some of the data that Datarian is referring to, so I hope you can check the data as a reference. 1. Refer to the email report First of all, the easiest and simplest way is to refer to the Stevie Email Marketing Report .
When we first sent out newsletters and checked open rates and click-through rates, we often referred to the indicators included in the Stevie Report as benchmark indicators. You may want to refer to the email performance indicators in Section 3 of the report. We discussed a lot with the Stevie team when creating this section in the Stevie 2023 Email Marketing Report. I had a lot of concerns about how to calculate the open rate and click-through rate, how to show the graph, and whether there would be any problems if I just explained it this way.