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Local: Greg Hartnett Interview December 15, 2008by Andrew Asia Mobile Number List
ShotlandGoogle Maps , Localeze , Online Maps , Online Reviews , Yahoo LocalNo Comment When Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print and IYPs) that their business was under attack. thousands of IYP type sites out there, but when an established domain like BOTW.org launches one and combines that with the relationship it already has with small businesses, they can start to take both traffic and advertiser share away from the incumbents, even the s
tart-up incumbents. I thought it was time to check in with Greg Hartnett, President of BOTW, to see how they were faring. The short answer: pretty well. Here are the details: LSG: Greg which local search sites do you think are doing a good job? GH: I think Yahoo Local has the best platform but their organization has significant challenges and I think that has gotten in the way of them being able to innovate on it over the past few years. And you can’t count Google out. Google maps is pretty awesome, particularly the mash-ups. LSG: Google maps is indeed the best way to find a plumber closest to the scene of a homicide. How did you launch BOTW Local? GH: We licensed Localeze and mashed their data up with a.
Local: Greg Hartnett Interview December 15, 2008by Andrew Asia Mobile Number List
ShotlandGoogle Maps , Localeze , Online Maps , Online Reviews , Yahoo LocalNo Comment When Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print and IYPs) that their business was under attack. thousands of IYP type sites out there, but when an established domain like BOTW.org launches one and combines that with the relationship it already has with small businesses, they can start to take both traffic and advertiser share away from the incumbents, even the s
tart-up incumbents. I thought it was time to check in with Greg Hartnett, President of BOTW, to see how they were faring. The short answer: pretty well. Here are the details: LSG: Greg which local search sites do you think are doing a good job? GH: I think Yahoo Local has the best platform but their organization has significant challenges and I think that has gotten in the way of them being able to innovate on it over the past few years. And you can’t count Google out. Google maps is pretty awesome, particularly the mash-ups. LSG: Google maps is indeed the best way to find a plumber closest to the scene of a homicide. How did you launch BOTW Local? GH: We licensed Localeze and mashed their data up with a.